18A - Create a Customer Avatar
The customers for my business idea could be both individuals and companies, however, for this assignment my avatar will reflect an ideal individual customer.
She is a forty-five year old women from the state of Florida. She has a husband and a total of three children. The ages of those children are eighteen, sixteen, and fifteen. Besides her job, she loves spending quality time with her family when at all possible. Seeing them happy makes her happy.
While the family is not super rich they do have enough money for all their needs and maybe just a little bit extra. Each of the children are of driving age with two having their licenses and the other one having their learners permit. The two older kids share a Toyota Camry, which she insisted on getting them because it had the highest safety rating out of all vehicles in her price range.
Safety is a big thing for her as a mom and she constantly worries about her children when they are out driving and asks for each of them to send confirmation text messages back to her upon arrival at their destination.
What do I have in common with her? Personally I do not have much in common with the customer avatar, but her description is very similar to a description I would probably give to my mother. Like many women this age family and family safety is important in their life.
I do not thin that this is coincidence. As entrepreneurs I believe that our desire to fill an unmet need is taken from everyday problems that we experience or that those around us experience. We have to be good at putting ourselves in other peoples shoes and that is what can help us to think outside the box and come up with possible solutions.
Hi Kyle,
ReplyDeleteI can relate very much to your avatar choice, as my mom does the same when asking for me to send confirmation texts when I reach my destination. Good job admitting that you yourself don't share much with the avatar, but our mothers are the people we know best, so again, good job thinking outside the box but still sticking to someone everyone can relate to. Safety is something I as well as any right-minded human would support, so your market has unlimited potential.