19A - Idea Napkin No. 2

19A - Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• I am Kyle Frick. I am currently a Junior at the University of Florida majoring in Business Administration, through the UF Online Program. I have transferred here by way of Daytona State College, where I played baseball for two years. I have a strong ability to lead people. I am able to get things done through people through building strong relationships as I have compassion for others and genuinely care. This also means that I have a  desire to help people grow themselves and better their lives better. My business concept is built around helping others and striving to generate more overall safety for people while driving. This business concept is something where I see myself being the owner/CEO who will be leading the charge and growing the company as the face of it.  

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• I am offering a product to cell phone users and ultimately cell phone companies that will help to reduce the amount of distracted driving related crashes. Most drivers nowadays cannot resist using their cell phone while driving and this has caused the roadways to become more dangerous than ever before. My company will be able to stop the amount of distracted driving related car accidents because we have created an app that is capable of temporarily disabling a smart phone while driving. By expanding and growing this company countless injuries will be spared and lives will be saved.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• I plan on offering this product to consumers who will have to personally download the app to their phone initially, but my long-term goal is to generate deals with the large cell phone companies across the world and have this technology downloaded onto every smart phone prior to setup. The initial consumers will predominately be drivers between the ages of 15 and 45, but I think that my biggest target market will be parents of young drivers. This is because teenagers are the most likely people to use their phones while driving. Eventually I would like to target Apple and Android as business partners as well because they dominate the cell phone market. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• I believe that people will care about this product because they want to remain safe personally and they would like for their young children to remain safe too. I think it is hard to put a price point on your well being, however, I think that a $0.99 app in the app store would be a good starting range because it will not be too high for people to turn down. Additionally, in app advertisements will be able to help me generate more income. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• To my knowledge nothing quite like this is available to the public as of rightnow. The best option currently available is for people to manually place their phone on "do not disturb" every time they get into the car. My app will take the thinking out of it for the customer because as long as the app is downloaded to their phone nothing will have to be done when the driver gets in the vehicle. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

• I think that all of these elements fit will together and that this business idea will be able to succeed far into the future. Creating brand awareness and developing a following will be the hardest part initially, but in this day and age social media influencers can do so much for a brand that I would try to pitch my idea to them first and then hopefully have them advertise for me. I believe that this product has come onto the scene at the right time and has the ability to be a huge success.  

Feedback Memo:  While I did not receive any feedback in the comments of my initial napkin post I have been able to receive feedback through other related assignments that have helped me to make necessary changes. My biggest change is probably in my target market and ideal customer. Initially I thought it would be young adults and teenagers, however, after many interviews with people of all ages I think that it is best to go after parents first. They will most likely be the ones who mandate that their kids download the app and the ones who pay the money. I think this change will have the biggest impact on my companies overall success.