15A - Figuring Out Buyer Behavior No. 2

15A - Figuring Out Buyer Behavior No. 2

Report findings and Draw Conclusions:
        These interviews really allowed me to gain even more valuable information about my product directly from the mind of the consumer. In interview number three I was awesome because Michael explained how integration of this technology directly into the car could be an even better alternative to just having the technology on the phone. This way when a driver turns the vehicle on and drives it off the lot of the dealership the features will automatically be activated.
        The second interview was also very valuable from an information standpoint. She felt like by going directly to car manufactures and cell phone companies the decision would be taken out of the consumers hand. The decision would already be made and they would have the technology no matter what. I thought this was good because a royalty could be made on the sale of each car and or phone. The revenue stream would be constant for my company due to the constant sale of cars and phones each day in America.
        In my first interview a really good point was brought up. Luke stated the if this technology were to be used by the masses that it must be very user friendly and instructions should be given as well. This was very insightful moving forward because I sometimes take for granted my technology skills and assume that everyone else can think the same way as me, even though that is not the case.
        In all, this assignment brought attention to even more things that I can try to do to help improve my product and the overall experience that users have with it. I will take the information gathered and make the necessary changes and adjustments where necessary to bring my company to that next level.