25A - What's Next?

25A - What's Next?

What I Think Is Next:

I think that the next step for my company is to develop a strategy to help deliver this product to those who think they may be invincible behind the wheel of their vehicle. This is important to me because overall safety for all drivers on the roadways is what my company is after, and this will be unable to happen if some think that they do not need help. This may potentially be done through educational advertisements, infomercials, as well as naturally once the brand becomes more popular.

Existing Market Interviews:

1. Interview one was conducted with a current college student who commutes nearly 30 minutes each day to campus. He has a strong desire to feel safer behind the wheel and would like to see other drivers on the road with the same safety technology. He thinks we should do our best to reach all drivers because he said that he would feel safer knowing that other drivers are doing there part too.

2. Interview two was conducted with a dad of a high school aged student who just started driving. He fears for his sons safety every time he is out there driving on his own. He thinks that a tracker inside of the app would be beneficial for parents that way they could see if their child arrived at the desired destination unharmed.

3. Interview three was conducted with a senior citizen who drive occasionally and does have a smart phone. She felt like any technology advancements in this field would be helpful and that she is all for it.

Reflection:

Upon conducting the three interviews within my existing market I was able to gather some great information. I think that the idea of a tracker along with the goal of reaching the masses are two things that I should deeply look into. Additionally, it is nice to hear and be reassured by all three people that they believe in the product and think that it could truly benefit people.

New Market: 

The new market that I did not originally think of was people not with smart phones. Also with many cars having the capability of downloading apps it could be an option to make this software compatible with vehicles as well. This may be a far fetched idea, but it is something that I am willing to explore and dig deeper into.

New Market Interviews:

1. Interview one was conducted with an older male who was approximately 85 years old and did not own a smart phone. He did however own a flip phone and this is something that he wished he disable while he was driving because he phone does not have a do not disturb setting. He fears turning off his phone incase in an emergency accident situation he may need to use it, so he though maybe my technology would be great for him.

2. Interview number two was conducted with a male in his middle 40s and recently bought a Ford Raptor. While he does have a smart phone he has been intrigued by the syncing capabilities of the apps on his phone to the touch screen of his new truck. He thought that it would be awesome if we could make a software that could temporarily disable these features while the car was moving, but enabling them while the truck is a a total stop.

Reflection:

I was surprised by these two interviews. Overall I thought that I had covered all of my based in the original market that I intended to sell two. It was eyeopening to see that if you expand you mind and think outside of the box you will be able to see all of the potential customers that you are missing out on or looking past. This is a good lesson for me to learn for the future because with innovations and product improvements you should always reconsider to who you may now be able to sell too.