4A- Forming An Opportunity Belief

4A- Forming An Opportunity Belief

     I believe that there is an unmet need for a Chipotle in my hometown. More specifically this unmet need for a Chipotle Mexican Grill is in Trinity, Florida. Anyone who lives in Trinity has this need. While this exact need is not new it has become more prevalent in the recent months with an influx of new residents due to new construction. This unmet need has also become more prevalent with the addition of Chipotle's biggest competitor to out town, Moe's. People within the community are fighting for and pushing for the addition of a Chipotle because at the moment the closest one is approximately twenty-five minutes away. While there are many restaurants in Trinity area that are booming and could be considered strong competitors for business if Chipotle came in, a vast majority of the population here is upper-class and middle-class, which is exactly what Chipotle looks for in a target market. I would say that I am about 75% confident that the opportunity for a Chipotle Mexican Grill in Trinity, Florida exists.

#1: Mid-twenties male resident in Trinity

Q1: Have you ever considered the need for a Chipotle Mexican Grill here in Trinity?
A1: Yes, dating back to my days in high school I have longed for a Chipotle to be built here.
Q2: Do you feel like Trinity has always desired a Chipotle or is this more of a recent need?
A2: I would say that my desire came before most people's, but overall I do not believe that this unmet need is something that is new. I'd say its come about strongly in the last three or four years.
Q3:When did you first become aware of Chipotle?
A3: I first become away of Chipotle at the age of sixteen when I was on a trip down in the South Florida area.
Q4:How are you currently addressing your need for Chipotle?
A4: At the moment I drive to the closest one if I have a strong craving for a burrito.
Q5:Would you be satisfied if a Chipotle were built in Trinity here soon?
A5: 100% yes! I would probably eat there four or five times per week, no lie.

Reflection: I think he seemed very intrigued by such a possibility. He made it feel like most people his age would be very interested in one. It surprised me how interested he honestly was.

#2: Teenage female resident in Trinity

Q1:Have you ever considered the need for a Chipotle Mexican Grill here in Trinity?
A1:Some times I think about it but mostly I do not think about it because there are so may other options here.
Q2:Do you feel like Trinity has always desired a Chipotle or is this more of a recent need?
A2: No always but within the last couple years I have heard lots of people talking about it.
Q3:When did you first become aware of Chipotle?
A3: Probably three years ago I went for the first time with a couple friends.
Q4:How are you currently addressing your need for Chipotle?
A4: I eat it every once in a while if my friends want to go I will usually ride along with them.
Q5:Would you be satisfied if a Chipotle were built in Trinity here soon?
A5: Yeah I would be satisfied because it would add another healthy option for me eat.

Reflection: Her desire and love for Chipotle as a whole seemed somewhat minimal. She could have been an outlier as she stated that many of her friends really enjoyed Chipotle. Overall, it was good to see the balancing of opinions.

#3: Mid-forties resident in Trinity

Q1:Have you ever considered the need for a Chipotle Mexican Grill here in Trinity?
A1:Yes my friends and I talk about it a lot actually.
Q2:Do you feel like Trinity has always desired a Chipotle or is this more of a recent need?
A2: Many parents are looking for healthy and cheap options to feed their children with so I would say that over the last few years people in this area have developed a desire for one.
Q3:When did you first become aware of Chipotle?
A3: About six years ago when I was in Chicago on a business trip.
Q4:How are you currently addressing your need for Chipotle?
A4: Because I travel so much for work I often eat Chipotle at the airport or in another city if it is available.
Q5:Would you be satisfied if a Chipotle were built in Trinity here soon?
A5: Absolutely because it would make my life much easier and I wouldn't have too cook as often when I am home.

Reflection: For a person in their mid-forties I was surprised how much Chipotle has seemed to reach his demographic. Additionally, it was cool to hear how much he felt that fellow parents would be in favor of Chipotle going in here.

Summary: 
     I believe that the opportunity for building a Chipotle Mexican Grill is still there. The majority of feedback was positive and supportive of such an opportunity. I strongly believe that by conducting three different interviews with people of three different age demographics it was able to help me get a better overall understand for the communities desire. I think that the same opportunity is still there and the the percentage should not have changed too much. Yes, I do believe that entrepreneurs should adapt their opportunities based upon customer feedback, however, I think of entrepreneurs as visionaries. Visionaries are called visionaries because no one else could see their vision, so I do not believe that customer feedback should be the end all be all, even though it should play an important role.